acquiring a list of email addresses

When you start email marketing, one of the first tasks you will have is to setup your email list. Ensuring that you have a...

It's all about quality

You have entered the world of email marketing, you have seen how cost effective this medium can be - your next task is to...

Designing email marketing for mobile

Designing email marketing for mobile; Well, we’ve seen it coming for a while, but last year was the first year where mobile devices overtook...

Your newsletter design – it's not a webpage.

One of the most common misconceptions when designing an email newsletter: a HTML email is just a web page inside an email. Adopting this view...

Split test your campaigns to find the winning formula

Like designing an advert for a printed magazine, your email marketing success will greatly rely on the actual message which you broadcast. If you are...