email marketing advantages and disadvantages

It is often claimed that email marketing is a fantastic marketing medium that should be used by all. At Email Blaster UK, we would...

Getting started with email marketing.

‘Email marketing is, hands-down, one of the best ways to leverage the web to grow your business.’ (DIY Times). It is a quick and easy...

Improve your open rates, don't overlook your subject line

The subject line of your email marketing campaign is much like the headline in a newspaper.  Like a newspaper headline, it will often be...

Using images in HTML emails

If you are sending your monthly email newsletter in HTML format, this opens the door to create stunning looking campaigns rich in images. With...

Email marketing tricks of the trade – 20 tips from the...

  Email marketing is fast replacing previously conventional means of targeted marketing such as post mailing, but it is a common mistake to assume that...