Email marketing; a few simple steps for sustained success

At EB HQ we are often asked for tips and guidance with email marketing.  Often clients will come to us and ask why their...

How to write successful email content

  What's in it for me? What's in it for me? - Remember this line when writing copy text for your next email newsletter. Email marketing is...

email marketing and telemarketing | Email Campaign Tracking Pt2

In the first part of our email campaign tracking investigation we covered several different approaches to help make your email marketing analytics work for...

email marketing and telemarketing | Email Campaign Tracking Pt2

In the first part of our email campaign tracking investigation we covered several different approaches to help make your email marketing analytics work for...

When to Send Your Email Newsletter. Tuesday or Friday?

When is the best day of the week to send your email newsletter? Every client I talk to has been told the same thing –...