email marketing and telemarketing | Email Campaign Tracking Pt2

In the first part of our email campaign tracking investigation we covered several different approaches to help make your email marketing analytics work for...

Improve your open rates, don't overlook your subject line

The subject line of your email marketing campaign is much like the headline in a newspaper.  Like a newspaper headline, it will often be...

Plain text alternative. It's vital!

You have spent ages designing a fantastic looking HTML based email layout, you have carefully formatted all your images and text to match your...

It's all about quality

You have entered the world of email marketing, you have seen how cost effective this medium can be - your next task is to...

It's all about a quality email database

Email marketing is a great cost effective way to communicate your message. The success of your email marketing is greatly dependant on the quality...