Email Campaign Tracking

Email marketing is so much more than broadcasting your campaign and waiting for the phone to ring. This marketing approach should never be a...

How to write successful email content

  What's in it for me? What's in it for me? - Remember this line when writing copy text for your next email newsletter. Email marketing is...

email marketing and telemarketing | Email Campaign Tracking Pt2

In the first part of our email campaign tracking investigation we covered several different approaches to help make your email marketing analytics work for...

Email marketing; a few simple steps for sustained success

At EB HQ we are often asked for tips and guidance with email marketing.  Often clients will come to us and ask why their...

Insider tips on achieving better delivery rates

Creating and transmitting a bulk email broadcast via a good quality email marketing service, is relatively straight forward and is an undertaking well within...