Your newsletter design – it's not a webpage.

One of the most common misconceptions when designing an email newsletter: a HTML email is just a web page inside an email. Adopting this view...

If you are not building your own email list, you're an...

Bold statement but it is true. So many companies I talk to are sitting on a fantastic email list but don't know it. A recent...

Is email marketing still effective?

If you are reading this article, chances are that you or your business may be interested in establishing an email marketing campaign. A common...

email marketing and telemarketing | Email Campaign Tracking Pt2

In the first part of our email campaign tracking investigation we covered several different approaches to help make your email marketing analytics work for...

Email newsletter tips 2011

Writing a monthly email newsletter is a great way for you to cheaply and effectively communicate with your customers. Via your monthly newsletter you...