Email Marketing UK Tips

What email marketing goals should you set?

Setting clear and measurable email marketing goals is crucial for the success of your campaigns. Your goals should align with your overall business objectives....

Tips to increase the conversions with your web sign-up...

Improving the conversion rate of your web sign-up form is crucial for building your email list and engaging with potential customers. Here are some...

How long should you keep non-engaging subscribers on your...

The appropriate duration to keep non-engaging subscribers on your email list can vary based on your specific circumstances, industry, and email marketing goals. However,...

Understanding your campaign analytics.

Earlier this month we released the latest version of our online integrated analytics suite. From this area of your email blaster software you can...

Getting started with email marketing.

‘Email marketing is, hands-down, one of the best ways to leverage the web to grow your business.’ (DIY Times). It is a quick and easy...

Workshop: How to save images for email.

When designing your next email campaign, it is important to take the time to properly save and optimise your images for use inside email. Images...

Do business plans work?

In my previous blog – ‘So what’s all this about business strategy’ I discussed the most effective way to produce a strategic plan –...

How do you select an email marketing service that best suits your requirements?

Enter the keywords ‘email marketing’ and you will be presented with page upon page of email marketing services on offer. Perhaps if you’re looking...

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What email marketing goals should you set?

Setting clear and measurable email marketing goals is crucial...

Tips to increase the conversions with your web sign-up form

Improving the conversion rate of your web sign-up form...

How long should you keep non-engaging subscribers on your email lists for

The appropriate duration to keep non-engaging subscribers on your...

What is a reactivation email and how should you use it

A reactivation email is a type of marketing email...

What is the perfect length for a subject header line?

The optimal length for an email subject line can...

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