It’s all about quality

You have entered the world of email marketing, you have seen how cost effective this medium can be - your next task is to...

Plain text alternative. It’s vital!

You have spent ages designing a fantastic looking HTML based email layout, you have carefully formatted all your images and text to match your...

Tip of The Month: Quality content = Avoid spam filters

Tip of the Month: Quality Content = Avoid Spam Filters When designing your next email marketing campaign, it is tempting to use plenty of great...

How do you select an email marketing service that best suits...

Enter the keywords ‘email marketing’ and you will be presented with page upon page of email marketing services on offer. Perhaps if you’re looking...

When to Send Your Email Newsletter. Tuesday or Friday?

When is the best day of the week to send your email newsletter? Every client I talk to has been told the same thing –...