Your newsletter design – it’s not a webpage.

One of the most common misconceptions when designing an email newsletter: a HTML email is just a web page inside an email. Adopting this view...

Improve your open rates, don't overlook your subject line

The subject line of your email marketing campaign is much like the headline in a newspaper.  Like a newspaper headline, it will often be...

Email marketing; a few simple steps for sustained success

At EB HQ we are often asked for tips and guidance with email marketing.  Often clients will come to us and ask why their...

Do business plans work?

In my previous blog – ‘So what’s all this about business strategy’ I discussed the most effective way to produce a strategic plan –...

Is email marketing still effective?

If you are reading this article, chances are that you or your business may be interested in establishing an email marketing campaign. A common...