Email Campaign Tracking

Email marketing is so much more than broadcasting your campaign and waiting for the phone to ring. This marketing approach should never be a...

Using images in HTML emails

If you are sending your monthly email newsletter in HTML format, this opens the door to create stunning looking campaigns rich in images. With...

Improve your open rates, don't overlook your subject line

The subject line of your email marketing campaign is much like the headline in a newspaper.  Like a newspaper headline, it will often be...

Is email marketing still effective?

If you are reading this article, chances are that you or your business may be interested in establishing an email marketing campaign. A common...

Do business plans work?

In my previous blog – ‘So what’s all this about business strategy’ I discussed the most effective way to produce a strategic plan –...