Understanding your campaign analytics.

Earlier this month we released the latest version of our online integrated analytics suite. From this area of your email blaster software you can...

Do business plans work?

In my previous blog – ‘So what’s all this about business strategy’ I discussed the most effective way to produce a strategic plan –...

Email Marketing Secrets You Need to Know

  Email marketing remains one of the most cost effective and successful marketing channels; but are you getting the most out of it?  With more...

What is the expected delivery time for HTML emails

Most users of email marketing will notice that sometimes a email newsletter will reach its recipient instantly, while other times it may take a...

Tip of the Day – Don’t use too many images!

When you send you next email marketing campaign it is always tempting to insert many great looking images. If you are handy in Photoshop...