Category Archives: Email Marketing UK Tips

On the 30th April 2012 the price of postage stamps in the UK are set to rise yet again. A 1st class stamp will increase from 46p to 60p. While a second class stamp will rise from 36p to a … Continue reading →

Email marketing is a great medium to effectively communicate with your customer base. If used correctly it can achieve brilliant results for your business and will offer an unbeatable ROI compared to other marketing activities. We get to see thousands of campaigns go … Continue reading →

In the first part of our email campaign tracking investigation we covered several different approaches to help make your email marketing analytics work for you. Part one covered an insight into your open rate data – how to introduce segmentation … Continue reading →

Email marketing is so much more than broadcasting your campaign and waiting for the phone to ring. This marketing approach should never be a case of sending out your message and hoping for the best. We would suggest that if … Continue reading →

Bounces, the email marketeers worst nightmare. A bounced email is an unsuccessful email that was been returned to the sender. Most email marketeers don’t fully understand different types of email bounces and what causes them. Throughout this article we will … Continue reading →

The UK economy is finally out of recession, but it’s not all easy sailing yet. Consumer confidence has not yet recovered. The Telegraph recently reported that consumer confidence has had its biggest drop in 20 years. The current economic climate … Continue reading →

Some users will opt to use a stock template when designing an email newsletter. If you are more technically minded, you may decide to design your own from scratch. If you are coding your own email newsletter, there are many … Continue reading →

It is often claimed that email marketing is a fantastic marketing medium that should be used by all. At Email Blaster UK, we would support this suggestion – after all, we are an email marketing company. Rather than taking a … Continue reading →

As an ethical email marketeer, there are several best practices which you should adopt. Email marketing is not simply a case of sending out your message to 1000’s of people and hoping for the best. Adopting this viewpoint will never … Continue reading →

If you are reading this article, chances are that you or your business may be interested in establishing an email marketing campaign. A common question asked – is email marketing still an effective part of the marketing mix? At this … Continue reading →