quality not quantity

Quality not quantity – Secret to email marketing

Quality not quantity Quality not quantity is the key when it comes to email marketing. The best results are always obtained by sending in small...

Why you should choose a UK supplier

When considering a new email marketing supplier, there are many factors to take into consideration. Nowadays, the internet makes it possible to use service...

Thinking of a business start-up – advice from an expert.

Well, an experienced campaigner anyway, who has made some classic errors over the years and (hopefully) learnt from them as well as a few...

How do you increase email marketing delivery rates?

The generally accepted average delivery rate for email marketing bulk email transmissions is between 50% and 60%. (Delivery rate being defined as the percentage...