feedback loop

Feedback loop, what it is and why it matters

The importance of a feedback loop At email blaster HQ, we often get asked, why should I be using a service provider to send my...
code your own email

Code your own email by hand – do’s and dont’s

code your own email What you can and can’t do when you code your own email. Ok, some of us like to code our own emails...

Thinking of a business start-up – advice from an expert.

Well, an experienced campaigner anyway, who has made some classic errors over the years and (hopefully) learnt from them as well as a few...

Are you sending a company Christmas E-card?

We have been sold to pretty heavily recently. Black Friday turned into black Friday week. Some companies seem to be running it even longer.   Thats...

Email Marketing: Getting personal to improve ROI

Get to know your web visitors a little better and you can start to develop the kind of email marketing subscriber list that dreams...